A name in alphabetical order and a Scrabble score of 8.


Hi, I'm Amy. A five-foot-two-and-a-half Australian Copywriter.
Pronounced A-M-Why. Because I am always asking... why?
Cheesy? Probably.
Cliché? Touché.
Jokes aside, I've always been curious. I find my best creative work comes when I work off a why:

Why do bees need to travel in order to survive?
Why do parents feel responsible for adult children?
Why do Aussies donate blood?
You get the idea.

When I'm not asking why, I'm taking a dance class or learning to surf. I watch F1 and football. I'm a diehard Swiftie. I am very competitive at Scrabble. And I read, a lot.

My work has been recognised globally at Cannes, D&AD, Spikes, and the other usual suspects. I've even named a Macca's burger: the Fiesty McSpicy


So click here if you're into shiny awards stuff, or bios, or press releases, or even an article or two.

Here's my LinkedIn to give a cheeky stalk. My email inbox is open.


Chat soon,
Amy.