Gruen: Youngbloods NSW

Our anti-inheritance campaign that really struck a... cord.

Inspired by the cultural conversation surrounding nepo babies, we brought to life the harsh reality of raising one.
We realised that nepo babies are being held back by their overprotective parents. So we asked ourselves "why do parents feel responsible for adult children?"

With a provocative visual metaphor, we confronted audiences with the reality that their dependent adult children are holding them back, and how it's time to cut them off.

Article here.