Gruen: Youngbloods NSW

Client: Gruen ABC
2025
Creative team: Youngbloods NSW

Our anti-inheritance campaign that really struck a... cord.

The annual state vs. state Gruen Project brief challenged us to convince parents to spend their children's inheritance. Inspired by the cultural conversation surrounding nepo babies, we brought to life the harsh reality of raising one.

With a provocative visual metaphor, we confronted audiences with the reality that their dependent adult children are holding them back, and how it's time to cut them off.

Article here.