Cannes Young Lions

Client: TikTok
2022
Art Director: Jade Chan

Didn't win. Happy to be there.

A TikTok first campaign to celebrate Indigenous culture in Australia.

Jade Chan and I were thrilled to be Cannes Young Lions Finalists in 2022. We reimagined the Australian Citizenship Test to include our vibrant indigenous culture. An educational, collaborative campaign to give the First Nations TikTok community a platform.

Round 1:

After our first round submission, Jade and I made the top 5 and competed in the 24 hour brief. We were asked to promote local Indigenous centre Redfern Youth Connect.

Round 2:

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