Cannes Young Lions 2022
Cannes Young Lions 2022
Art Director: Jade Chan
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Didn't win this year. Happy to be there.
A TikTok-first campaign to educate Australians on Indigenous culture.
Jade Chan and I were thrilled to be Cannes Young Lions Finalists in 2022.
When we were asked to make space for Indigenous creators on TikTok we were thinking "why don't we know that much about the indigenous culture in Australia." Then we realised how our Australian Citizenship test is flawed.
We reimagined the Australian Citizenship Test to include our vibrant indigenous culture. An educational, collaborative campaign to give the First Nations TikTok community a platform.
Round 1:
After our first round submission, Jade and I made the top 5 and competed in the 24 hour brief. We were asked to promote local Indigenous centre Redfern Youth Connect.
Round 2:
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