Sultana Bran TikTok
Sultana Bran TikTok
Client: Sultana Bran
2022
Art Director: Jade Chan
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Ngl almost annoyed it worked.
A true story
Client: "Hey, we really want to be big on TikTok!"
Us: "That's great! When did you want to shoot?"
Client: "Well we spent our budget on the TV shoot, can we use the
TV ad?"
Is this a little annoying? Absolutely. You can't just put a TVC in 9:16 and call it a day. You need social content to be fit for social.
So we decided to make our TikTok, about exactly that...
3.4 million views later.
Excuse the crap screen recording. It's "lo-fi"
Sultana Bran.mp4We got some pretty hilarious comments from Community Management before they turned the comments off!
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