Sultana Bran TikTok

A true story

Client: "Hey, we really want to be big on TikTok!"

Us: "That's great! When did you want to shoot?"

Client: "Well we spent our budget on the TV shoot, can we use the
TV ad?"

Is this a little annoying? Absolutely. You can't just put a TVC in 9:16 and call it a day. You need social content to be fit for social. 

So we decided to make our TikTok, about exactly that...
3.4 million views later.