Death Beds & Hoodwinks

Client: FortyWinks
Art Director: Lucy Karsai

Develop a social first idea that shows how Forty Winks helps overcome Australia's bad sleep epidemic

Lucy Karsai and I thought we'd have a crack at the inaugural LAUNCH competition. It gave us the chance to win $10,000 and a place in LIAsion. Also, the Forty Winks brief looked like a fantastic challenge and the judging panel was world class.

We submitted twice. We came third... twice. 

Brief linked here.
Proposition: You are what you sleep

Submission 1: Death Beds
Why does sleep affect our life spans?

Submission 2: Hoodwinks
Why do people buy second hand mattresses?