Death Beds & Hoodwinks

Competition: LAUNCH (FBI Talent x LIAsion)
Client: FortyWinks
2024
Art Director: Lucy Karsai

Develop a social first idea that shows how Forty Winks helps overcome Australia's bad sleep epidemic

Lucy Karsai and I thought we'd have a crack at the inaugural LAUNCH competition. It gave us the chance to win $10,000 and a place in LIAsion. Also, the Forty Winks brief looked like a fantastic challenge and the judging panel was world class.

We had four days before submission. Two days to get to an idea. Two days to mock it up. Issue was: we had two ideas we loved.
So we doubled the work and doubled our submissions. Are we crazy? Double yes.

Alas, good thing we submitted twice as both ideas were recognised as finalists (read bronze medal.)

Brief linked here.
Proposition: You are what you sleep

Submission 1: Death Beds

Submission 2: Hoodwinks