The Recycled Bar

A bar to demonstrate the potential of our waste

1800 Tequila (part of Proximo Spirits) wanted to address the growing waste problem in Australia. When it comes to sustainability, they wanted to demonstrate how they were raising the bar. 

In partnership with senior creatives Tom Lawrence & Samuel Raftl, and the teams at Scoundrel and Mango, we launched "The Bar Saved From Landfill."

Sophie and I built out the digital and printed comms. We created a website and pamphlet to speak to Proximo Spirit's sustainable initiatives and the mission of the event (with all proceeds going to Clean Up Australia). We also wrote individual bios for over 20 small sustainably-minded businesses that featured at the bar.