McCrispy Launch

Straight to the perminant menu! Macca's launched their new chicken burger, and needed social & radio to announce 'Our Next Big Thing'

The KID Laroi knows that to make it big, it starts on social media. So that was the task: how do we get the McCrispy to be as famous as the Big Mac, Cheeseburger, McChicken and the Filet'o... we don't talk about that one. 

We had The Kid Laroi's channels to leverage, and we had Macca's owned. We need to build hype for the burger (and the ad while we're at it). But most importantly, we need to get  young Aussies liking, sharing and trying the McCrispy. Because as the KID Laroi would say, the McCrispy is here to stay.*

*The youths would get that joke IYKYK