LAUNCH Competition

Client: Forty Winks
2024
Creative Partner: Lucy Karsai

Develop a social first idea that shows how Forty Winks helps overcome Australia's bad sleep epidemic

My art director, Lucy Karsai and I thought we'd have a crack at the inaugural FBI LAUNCH competition. Top prize: $10,000 and a place in LIAsion. 

We had four days before submission. Two days to get to an idea. Two days to roll it out. The issue was: we had two ideas we loved. So we doubled the work and doubled our submissions. Are we crazy? Double yes.

It's a good thing we did, both ideas were recognized as finalists (which I'm taking as 2x bronze medals.)

Brief linked here.